A Company Blog – Why You Need One

Blogs are becoming top marketing tools. Are they part of your marketing strategy?

Communication with clients is becoming increasingly important for successful businesses. Envantage can help you set-up and run a great tool for this – a professional blog. Below are a few rules for running a successful blog – and we can help you implement them all!

Integrate the blog in your company website. We can easily do this by placing an attractive banner on your company website linking directly to your blog. In addition, we can arrange to feed entries from your blog into a special section/column on your front page. This will help generate more visits, engage your clients, and ultimately promote your services and products.

Promote. Creating a blog and posting regular entries is not the end of the story. You will have to send e-mails and newsletters to the clients your company has come into contact in the previous years. We can help you create an interactive electronic newsletter that will generate more visitors and new clients.

Link to others and make sure others link to you. Research is an important element in blogging. It is best to start by creating a list of 50-70 interesting blogs that cover similar topics and include them into your Blogroll. It is important to always search and keep track of links to your blog. Our team can take on both of these tasks and make sure your blog becomes top of your field.

Respond to visitors who leave comments. If you want your clients to feel that their thoughts and ideas are appreciated, you will have to read and respond to their comments in the shortest time. We will make sure to set up your blog so that you get their comments right away on to your laptop/ iPhone / Blackberry.

Offer accessible membership. By gathering a network around your blog, you will be able to distribute information about your services and products via more channels. We will make sure it is easy for members to join your blog, receive new entries in email and log in to comment or send you messages.

In conclusion, a blog does not have to become a diary to share feelings and random thoughts. When writing your first blog – you need to know what your next entries for the upcoming year will be about. This way you can ensure continuity and interest. While this will be something you or your marketing team will have to figure out on your own – we can help with the rest of the tasks and ensure your blog takes you to the top.